
new member launch
Get ready to Launch your business into the stratosphere!
Congratulations! You have taken the very first step to discovering the exact HVAC business tools and systems that will definitively transform your business — and your life!
With your membership to PRAXIS S-10, you’ll become part of the most elite group of home services contracting innovators and leaders ever assembled.
You’ll also join your peers in the relentless quest of a better future for you, your family, and your team. It’s truly our honor to welcome you! We are at your service each and every day with the sole purpose of helping you achieve the life of your dreams and the success you desire.
what is launch?
Launch is your very first step into everything that PRAXIS S-10 has to offer. It's an in-person, detailed, immersive, personally interactive, lively, fun, engaging and entertaining 'deep dive' into the exact systems and strategies that have helped contractors just like you exponentially grow their business. The systems and methods developed and implemented by the founders and leadership at PRAXIS S-10 have helped more home services contractors across America and Canada reach unprecedented levels of business and personal success. More so than any other organization in the world!
Maximize your profits with the same amount of revenue
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At Launch you’ll immediately discover how you can increase your company’s profits with the same amount of trucks, employees, and service calls you currently run.
Discover the 10 proven steps to HVAC business success
Learn the ten proven steps you need to know to maximize your company’s growth and profits. The same exact principles that have generated billions in residential HVAC revenue.
Embrace the four bulletproof elements of PRAXIS S-10
Your membership in PRAXIS S-10 is bulletproof and virtually guarantees your success. See how education, training, mentoring and implementation will catapult your business success.
what should i expect?
The knowledge you will gain from this immersive 3-day event will cover every aspect of your HVAC business. Every part of how a successful HVAC business operates will be dissected in a highly detailed presentation. From Administration, Operations, Sales, Marketing and more. You’ll also see real-world data from actual working HVAC operations with detailed before and after improvements to their processes, revenue and profits. Launch will challenge you to become better at everything you do, while providing the exact tools and resources you need to reach the very highest levels of success in the HVAC industry. Guaranteed!

how to achieve the most value from launch
prepare for lift-off
launch
Treat your mind like a financial parachute
To gain the most from Launch be prepared to check your ego at the door and open your mind to new ideas. You will be challenged. At times you may feel like you're drinking from a fire hydrant, and that’s okay! Each segment of Launch is interactive and set in a relaxed environment where new members are encouraged to ask questions and interact with Terry Nicholson and his team. Nothing that’s revealed to you at Launch is hyperbole or conceptual. These are actual, proven and tested, HVAC specific operational business systems that will transform your company. Come prepared to learn and explore all the benefits of PRAXIS S-10!
Eliminate thoughts that cloud & limit your success
No matter where you are in your personal and business journey, your mind is the most limiting hurdle you’ll need to overcome. During Launch, you’ll see and hear about processes and business systems that may seem counterintuitive to how you currently operate your business.
If so, we’ll show you how these systems have been proven to work and can be easily implemented into your company. With PRAXIS S-10 you'll have one-on-one personal mentoring for a lifetime. With our guidance and all the resources we have available, you’ll never be on this journey alone.
Come eager to learn & participate
Did you know that a child can learn up to ten times faster than an adult? While there are many scientific reasons for that, one of the main universally accepted concepts is they are curious and eager to learn and have no preconceived notions to question the content presented to them; in other words they have an open mind. As we age, our minds are infiltrated with all sorts of data. If new data is disruptive to what we already know, we push back on it. It’s just human nature. If you’ve been doing something a certain way for many years, and it works for you, being told there may be a better, perhaps more efficient way, can be challenging. When you attend Launch, you’ll see and hear a ton of ideas and learn business tools and systems that you likely have never been exposed to. You may question them. You’ll also be perpetually encouraged to open your mind as it relates to your own company’s operations. All we ask is that you come to Launch ready and eager to learn. Bring your inner child. Be curious. Ask questions. You’ll get far more out of it.
discover the PRAXIS S-10 ten guiding principles to business success.

No matter how you define business success, the principles to achieve it don’t change. Knowing these principles and diligently pursuing them is essential to your success. These guiding principles have generated billions in home services revenue and created massive amounts of generational wealth. Your HVAC business will not excel without these principles deeply embedded in your company’s culture and goals. Ultimately, it’s your dreams, aspirations and desire for a better life for you, your family and employees that will motivate your success. To get there you must have a plan and unwavering commitment to yourself and your business. During Launch you’ll discover how to define your business success and the exact methods to achieve it.
why do some companies achieve faster and greater success than others?
How Jimmy Hiller got his start with $500 to his name and grew his company to over $120 million in annual sales.
Discover what you really want out of life.
It’s your life and lifestyle. Your dream and concepts of success that matter. We get it. It’s personal. PRAXIS S-10 is a vehicle for you to use to achieve them. And, your business is your vehicle to create your success. Do you want to make more personal income? Live in a larger, more luxurious home? Own a special car? Take more vacations? Pursue a passion or hobby? Spend more time with your family? At Launch, you’ll be asked about your goals and how you define your success. It’s not an easy question, but one that you should be prepared to answer. It can be anything you want it to be. We want to know, because we want to help you achieve it.

new member launch
What you’ll discover at Launch
During your three days at Launch, you will discover in vivid detail, the processes, systems, tools, structure and elements of a successful residential HVAC service business. You will never experience anything like this. As one of our members said, 'There are things you know you know, things you know you don’t know, and then there are things you don’t even know you don’t know.' You will be exposed to, in great detail, every aspect of owning and operating a successful HVAC company. The exact strategies and systems that Jimmy Hiller and countless others use every single day in their business. Plus, you’ll watch, listen and learn as Terry Nicholson and others walk you through the Pillars of Success that define a successful HVAC company. No smoke and mirrors. No 'tips and tricks'. Just real-life principles, management and ultra-specific business methodologies used by the very best residential HVAC service companies in America and Canada.
It’s serious information for business owners who want to take their business seriously

Items that will be covered in 'high-level' detail, include actual examples from our own service operations, Jimmy Hiller’s $125 million+ operation, as well as PRAXIS S-10 member businesses. While the list shown below may seem intimidating at first glance, the information will be presented to you in a logical, department by department method. Presentations will be fun and easy to follow while including demonstrations of 'real-world' effectiveness.
The essence of PRAXIS S-10 is to make you a better business owner. We will help you define your deficiencies and then provide you with the precise tools, strategies and business principles you need to succeed. No aspect of your business operation will be omitted and every question you have will be answered in a frank, friendly and open discussion.
Here are some of the topics and operational systems that will be covered during Launch.
5-Year Strategic Plan
Accounting Methods
Add-On Sales
Administration
Advertising
Balance Sheets
Booking Ratios
Business Growth
Call Center
Call Priority
Call Ratios
Callback Percentage
Cashflow Statements
Classroom Learning
Client Care
Closing Ratios
Club Memberships
Communication Skills
Cost of Sales
Daily Opportunities
Daily Reports
Debt
Demand Service
Dispatching
e-Learning
Fatal Business Flaws
Financial Intelligence
Fleet Management
Forms & Tracking
Getting Paid
Gross Margin
Identifying Deficiencies
Income Statements
Invoice Review
Invoice Tracking
Keeping Score
Labor Revenue
Leadership
Leadership Capacity
Market Dominance
Market Opportunity
Market Share
Marketing
Maximum Yield
Measuring Success
Money Zones
Net Sales
New Customer Cost
Operating Profit
Opportunity Calls
Opportunity Percentage
Overhead
Predictable Income
Pricing
Productivity
Profit & Loss (P&L)
Profitability
Recruiting
Replacement
Replacement Culture
Replacement Impact
Replacement Opportunity
Reputation Rating
Revenue Opportunity
Revenue Per Employee
Right Tech, Right Call
Scheduling
Seasonal Opportunity
Service Expansion
Setting Leads
Skill Development
System Age
Technical Skills
Technician Checklist
Technician Efficiency
Technician Shortages
Total Tech
Tracking Leads
Transitions to Trades
TruTransparency Pricing
Tune-up Checklist
Vendor Management
Vendor Rebates
Zoned Departmental Efficiency

new member launch
Launch is all about preparing you for your journey to excellence and independence
Launch is the first step in your journey with PRAXIS S-10 where you will develop a wealth of business expertise leading you to live the life of your dreams. During Launch, PRAXIS S-10’s specific 10-step formula, proven to accelerate profits and growth, will be unveiled in a detailed and interactive presentation. Advanced business knowledge and timeless wisdom on how to maximize yield will be taught by industry leaders with real-world 'in-the-trenches' contracting experience.
Who should attend Launch?
Launch is designed specifically for owners, leaders, and management personnel responsible for driving the success of your business. Launch allows key members of your team the opportunity to hear from business gurus, marketing and branding experts, sales trainers, and contracting legends. It takes mountains of money and years of mistakes to discover what will and won’t work. Save yourself years of trial and error by gaining instant access to a vault of knowledge that will fast-track your success and fuel your freedom!
never underestimate the strength of personal commitment, planning, and fortitude
The essence of bold leadership: President John F. Kennedy, September 12, 1962 at Rice University in Houston, Texas. The speech that changed the world. A short seven years later, the National Aeronautic and Space Administration (NASA) achieved the goal of the first manned lunar landing on July 20, 1969.
Watch the historic launch of the Apollo 11 from Cape Canaveral, Florida on July 16th, 1969.
Videos courtesy of The Kennedy Library and NASA